JRM Brand Guide
Our brand guide covers all aspects of visual and written content. In an effort to continually convey a sense of unity and clear direction, we request that any use of Jericho’s messaging, graphics, or other branded content follow these guidelines.
Mission Statement and Tagline:
MISSION STATEMENT:
Jericho Road exists to glorify God by loving our neighbors who have experienced overwhelming life circumstances.
TAGLINE:
Loving our neighbors on the road to recovery
NAME RULES:
Use Jericho Road or Jericho Road Ministries. Avoid using “Jericho” alone.
Key Terms
JRM SPECIFIC:
recovery program: REbuilt
men’s center: Joshua’s House
women’s center: Mary’s House/Esther’s House
program participant: resident
food distribution: Food Barn
THRIFT STORES:
County Line
Winchester
Wiscon
Sunrise
Jefferson
TERMS TO USE:
hope
rebuild
restore
love
neighbors
support
community (green circle)
The Story Behind Jericho Road Ministries
Our name comes from the parable of the “Good Samaritan,” told by Jesus in Luke 10. A man is robbed,
beaten, and left for dead on the road to Jericho. He is ignored by several people unwilling to help, until a
Samaritan man (a cultural enemy at the time) took notice of him, giving up time and resources to restore
him to health. Like the Samaritan man in the story, we desire to be an organization that notices, cares
for, encourages, and empowers those who have nowhere else to turn.
A Brand Built on People
One great tangible way of connecting with donors, social media followers, ministry partners, churches, and
other organizations is to make our leadership widely visible. Strategies such as posting more photos and
videos of our CEO and VP’s, sharing stories highlighting various staff members, and continued presence
at community events help to establish trust and show that Jericho is an active and vibrant ministry.
Additionally, promotional content for Jericho should regularly feature stories and quotes from individuals
who have stayed in our centers, have received assistance from our Food Barn, have been through our
recovery program, or have served as volunteers. Frequent reminders of the personal impact that Jericho
has in people’s lives is one of the most powerful forms of advertising.
Our brand is built on people - people whose lives are changed for the better, people who give of their time
and resources, and people who come together from all situations to represent the body of Christ.
Logo
PRIMARY
vertical
horizontal
SECONDARY
vertical
horizontal
MARK
CIRCLE GRAPHIC
WITH TAGLINE
MAILER
Any logo with “Jericho Road Ministries” must be placed as an image to promote consistency.
Do not type “Jericho Road Ministries” next to the logo mark.
Logo with tagline to be used in cases without a lot of surrounding text.
All logos only to appear in Jericho green or dark green, or white when on a green or dark background.
Black logo only to be used when grayscale or external branding is required.
TYPOGRAPHY
Used mainly for display and logo. Limited use in design.
Used for body copy and general design. Oblique can be used for quotations, etc. Any case is acceptable.
Used for display and general design. Typically not to be used for more than a few words. Any case is acceptable.
Script font used for display. Not to be used for more than a few words. Lowercase or titlecase only.
Used for titles, headers, and display. Typically used in uppercase.
COLORS
Dark Green
Jericho Green
Sage Green
Mint Green
Black
White
NOTE:
The HEX codes that appear under each color’s name are considered our official brand colors.
The CMYK and Pantone codes listed are suggested close matches to our actual brand colors.
Green Circle
Green Circle is Jericho Road Ministries’ community of monthly givers. Use logo when applicable rather than writing out “Green Circle.”
PRIMARY
HORIZONTAL
REBUILT
REbuilt is the name of the entire recovery program we offer to both men and women. Use REbuilt logo when applicable rather than typing out “REbuilt.”
